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Sustainability is the New Corporate Social Responsibility

Author: Steven Paul

Sustainability in a corporate organization is an approach focused on creating long-term economic, social, and environmental impact through the operations of a business. A sustainable business ensures the best interest of society and the environment. Its main aim is to earn profit by being socially responsible and operating in a way that conserves the planet’s resources.

The Benefits of Sustainability in Business

Sustainability in business isn’t just good for the community or the global environment, but it is also beneficial to the business itself. Some of the benefits that a sustainable business reaps include:

Low Business Costs

A sustainable business will require some initial investment; however, over the long term, it will save money by making its operations sustainable. Businesses can reduce their costs by using clean energy, conserving lighting or reusing existing material.

The use of solar energy is one of the best investments for a business, which though requires an upfront investment, will pay itself off in the long run.

Better Business’ Reputation

A business can generate a good image by aligning its messages with environmentally-friendly actions. Today, people also view sustainable organizations in a good light and sustainable companies are happy to showcase this fact.

By creating a sustainable business, you show the world that you care more than just about paltry profit. You can use this to market your business and develop your brand identity.

Enhanced Competitive Advantage

There is a growing body of data that shows that sustainable businesses perform much better than businesses that do not practice sustainability. Sustainability is a leading factor in organizational and technological advancements that yield top-line and bottom-line results.

How Can Business Leaders and Board Members Improve Sustainability in the Organization?

Business owners, organizational leaders and board members are in a unique position to bring change to an organization. Making effective sustainable changes in the organization requires a top-down approach and organizational leadership training. Business leaders have the decision-making skills that benefit the business, its key stakeholders, as well as the planet. Business owners and leaders have the intellectual skills to identify the most effective type of sustainability initiatives and strategy as well as have the power to inspire innovation and change traditional policies.

Business managers also have a unique insight into the day-to-day activities of a business because of their more hands-on role; hence, they can provide valuable perspective and understanding to improve business sustainability.

If you need help making your business sustainable, reach out to Steven Paul. As a P&L professional, Steven has years of experience in providing customized solutions to businesses to increase their sustainability and productivity. Contact us today.

Steven Paul
Author: Steven Paul